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Presbyterian Ladies' College Sydney: The Croydon Centre for Art, Design & Technology signage

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Presbyterian Ladies' College, Sydney purchased the former Croydon Hotel building in 1997. The old pub’s heritage shell was preserved, while its interior was transformed. The Croydon Centre for Art, Design & Technology now houses inviting spaces for learning and creating, and showcases the results in the school’s Adelaide Perry Gallery.

PLC commissioned Sydney design studio Boheem to create a logo for 'the Croydon', and approached Danthonia to bring it to life as three -dimensional illuminated signage. Chrome has long been associated with the art-deco look, so it's no surprise Boheem asked us to render the bold letters with a highly reflective metallic finish.

Once the letters were installed, some local punters mistakenly believed that the old Croydon Hotel had re-opened. They were disappointed, but the Croydon’s reincarnation will continue to be a landmark home for innovation and the arts. Danthonia used traditional sign-crafting techniques paired with cutting-edge technology to make this sign, which can be said to embody the building’s spirit.

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Presbyterian Ladies' College, Sydney purchased the former Croydon Hotel building in 1997. The old pub’s heritage shell was preserved, while its interior was transformed. The Croydon Centre for Art, Design & Technology now houses inviting spaces for learning and creating, and showcases the results in the school’s Adelaide Perry Gallery.

PLC commissioned Sydney design studio Boheem to create a logo for 'the Croydon', and approached Danthonia to bring it to life as three -dimensional illuminated signage. Chrome has long been associated with the art-deco look, so it's no surprise Boheem asked us to render the bold letters with a highly reflective metallic finish.

Once the letters were installed, some local punters mistakenly believed that the old Croydon Hotel had re-opened. They were disappointed, but the Croydon’s reincarnation will continue to be a landmark home for innovation and the arts. Danthonia used traditional sign-crafting techniques paired with cutting-edge technology to make this sign, which can be said to embody the building’s spirit.

Presbyterian Ladies' College, Sydney purchased the former Croydon Hotel building in 1997. The old pub’s heritage shell was preserved, while its interior was transformed. The Croydon Centre for Art, Design & Technology now houses inviting spaces for learning and creating, and showcases the results in the school’s Adelaide Perry Gallery.

PLC commissioned Sydney design studio Boheem to create a logo for 'the Croydon', and approached Danthonia to bring it to life as three -dimensional illuminated signage. Chrome has long been associated with the art-deco look, so it's no surprise Boheem asked us to render the bold letters with a highly reflective metallic finish.

Once the letters were installed, some local punters mistakenly believed that the old Croydon Hotel had re-opened. They were disappointed, but the Croydon’s reincarnation will continue to be a landmark home for innovation and the arts. Danthonia used traditional sign-crafting techniques paired with cutting-edge technology to make this sign, which can be said to embody the building’s spirit.